The Architecture of a Brand A brand architecture lays out the key elements of the brand in detail and reveals specific messages and key takeaways for the target audience (customers and consumers). A ...

Pregnancy has historically sidelined women in public-facing roles, but Rihanna has done the opposite by integrating ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

This article is part of a series of articles on brand architecture in the digital age. Read more. Brand architecture can be a theoretical and over-intellectual process. Debates about naming, visual ...

Whenever I talk with a marketer about brand architecture, one of the fundamental concepts always at play is brand elasticity. To marketers who are unfamiliar with the term, I share the following ...

The Bucknell University wordmark is used to support the University's mission, in adherence with the brand architecture. The wordmark is featured independently when representing official University ...

How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. In the fiercely competitive corporate world, brands are obliged to search for ...

During the brand’s dedicated 2025 Buick Brand Day event, General Motors unveiled an all-new architecture and the Electra sub-brand for Buick New Energy Vehicles (NEV). The automaker’s SAIC-GM ...