While brand architecture is often regarded as a means of structure and organization — a way of making it easy to identify entities and convey how everything fits together — when done right, ...

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated ...

RGP has launched new digital properties to align with its new brand architecture, including refreshed visual identity and positioning across RGP.com, MeetVeracity.com, OnDemandByRGP.com, and ...

“Tyler’s new brand architecture represents a positive, historic step in our company history,” said Lynn Moore, president and chief executive officer of Tyler.

Beirut, Lebanon – ZOD, a leading provider of comprehensive safety and security solutions, today announced the launch of a new ...

In introducing the Bonvoy brand following its mega-merger with Starwood in 2016, Marriott took more than two years to introduce the new parent brand over its 30 brands, resulting in a 36% growth ...

How do architects and designers contribute to the brand of a city? McDonald: Architecture tells the story of a city’s past, present and future. You witness the history of St. Louis as you travel ...

ALG Vacations (ALGV) has introduced a refreshed brand architecture and visual identity across its portfolio of brands. | The new visual identity is intended to enhance clarity for travel advisors ...