Brand building has to be paramount and the upshot is, in order to survive in a mobile, digital and social era, it can no longer be about short-term conversions and sales only, as longer-term brand ...

So why should luxury brands care about building Instagram buzz ... and you will be awing audiences in no time: 1. Create and post consistent content. Stay loyal to your niche, and your followers ...

To stand out today, you have to start with a powerful brand. But the rules of brand building have changed. Join us to discover the seven dynamics of branding today: meaning, structure, story, content, ...

Kevin O’Leary, aka Mr. Wonderful from Shark Tank, is back with more bite-sized business wisdom, and this time he’s got branding on the brain.

Harvey Cossell, CSO at We Are Social UK, explains why it’s more effective and less risky to build your brand strategy social-out and then expand the thinking into broadcast. Unilever’s incoming CEO, ...