A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

How do we execute the brand communication strategy to the customer – deliverables and channel selection. There is no magic formula that will tell us how much time to spend on each of the three ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

Market research and behavioural science agency Honeycomb Strategy has unveiled its new brand identity. The refreshed brand ...

Elements within the brand identity are property of the University System of Georgia and are trademarked and thus should always include the ™. As such, their use is prohibited without explicit ...

The role of 'woke-ism' in brand communications has never been more contentious, as companies navigate a cultural landscape ...

entourage’s scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch. This prestigious win ...

MUMBAI: When a brand built on trust, durability, and innovation decides to level up, it calls for a partner that can match ...

The National Best Employer Brand Awards, founded by Dr. R.L. Bhatia, honor organizations excelling in talent retention and ...

West Names Jeffrey R. Epstein VP Of Strategic Comms; Jonah Keel & Michael Rizzo Promoted In Fandoms & Franchises Division ...

The agency will develop and execute BAJAJ's go-to-market strategy and integrated brand communication to enhance its relevance ...