A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

How do we execute the brand communication strategy to the customer – deliverables and channel selection. There is no magic formula that will tell us how much time to spend on each of the three ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

Elements within the brand identity are property of the University System of Georgia and are trademarked and thus should always include the ™. As such, their use is prohibited without explicit ...

Market research and behavioural science agency Honeycomb Strategy has unveiled its new brand identity. The refreshed brand ...

entourage’s scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch. This prestigious win ...