Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Communications is no longer a siloed function. It is increasingly intertwined with investor relations, human resources, ...

Highlight your product’s unique selling points and key differentiators to clearly convey its value and how it stands out from ...

Any representation of your company is marketing, but your packaging is valuable real estate that should be a part of your brand communications strategy. Here is a look at the core elements of a ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...

How do we execute the brand communication strategy to the customer – deliverables and channel selection. There is no magic formula that will tell us how much time to spend on each of the three ...

The partnership will focus on expanding MyDesignation’s national presence through integrated PR, outdoor advertising, and ...

New Delhi: Automotive manufacturing group Kinetic has appointed Value 360 Communications as its public relations partner to ...