As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

Fundamentally, consumers who engage more with brands and other community members on social media are more likely to feel a stronger connection to the brand, which leads to greater loyalty over time.

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

Verizon has orchestrated a turnaround of its consumer business through a combination of employee enhancements and store ...

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

The marketing terrain has changed, as numerous brands have transitioned from conventional techniques to community-focused strategies in the last three years. This goes beyond a mere tactic ...