Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Brand loyalty continued rising in the first half of 2025 — with a very notable exception. The LexisNexis Risk Solutions ...

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

Wingstop Inc. (NASDAQ:WING) is one of the high growth stocks outside tech analysts are bullish on. On July 18, Bank of America analyst Sara Senatore lowered the firm’s price target on Wingstop Inc.

Toyota and Subaru might be the best known mainstream car brands, but brands from Ford to Mercedes-Benz can all make their cases for customer loyalty.

Brand loyalty is the result of a mix of factors, including trust, habit and the perceived value of goods. Brand loyalty significantly benefits retailers by boosting sales.

It may be true that overall brand loyalty is declining but some brands consistently retain loyal customers. For the second year in a row, Porsche was the top-ranked premium car brand with a 56.8 ...

According to data analysis firm Statista, the global loyalty management market was worth $5.6 billion in 2022. Statista predicts the market will be worth more than $24 billion by the end of 2029 ...

This generation tends to be highly brand-loyal, with a preference for brands that provide consistent quality and meet their needs. This pragmatism translates to what they want in a loyalty program.

Brand loyalty is alive, well, and living in the hearts of many millennials. Two recent surveys—one by Facebook IQ, the research arm of Facebook, and the other by Buzz Marketing Group, a social media ...