Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...

Brand management is an indispensable aspect of modern business strategy. It empowers organizations to shape perceptions, build meaningful consumer connections and drive long-term success.

BURBANK, Calif., Feb. 20, 2025 /PRNewswire/ -- There's a new league of superheroes in town, as Nickelodeon debuts the all-new animated series, Super Duper Bunny League, based on the kids' comic ...

Mediawan Kids & Family, the youth content arm of the European powerhouse that owns Plan B, See-Saw Films and Chapter 2, has struck a deal with Claynosaurz Inc., the company behind the viral NFT brand.

Brand management goes deeper than the colors of your logo or the look of your e-commerce site. Branding is how customers perceive a business. There are three main components of branding: ...

Brand management is about growing the value of a business over time. To succeed, a brand marketer must have expertise in consumer research and insights, pricing and packaging, branding ...

Perry Wolfman and Noah Gelbart will lead CAA Brand Management. CAA-GBG was formed in 2016 in a joint venture between CAA and Global Brands Group, with CAA owning 27.3 percent of the JV, and Global ...

Mediawan Kids & Family, the youth content arm of the European powerhouse that owns Plan B, See-Saw Films and Chapter 2, has struck a deal with Claynosaurz Inc., the company behind the viral NFT brand.