By 1971, Mobil had created Mobil 1, which remains the world's leading synthetic motor oil, and the first to be made available globally. Today, and the brand's ultimate Mobil 1 – Annual ...

While the numbers reveal an immense opportunity for brands, marketers and companies need to carefully consider mobile strategy before jumping into application development, or risk not only poor ...

In the first three quarters of 2013, consumer packaged goods brands have run a number of interactive mobile campaigns that are aimed at moving the needle away from purely branding to driving sales, ...

While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence ...