There’s no doubt about it: Names evoke emotions the way that getting stuck with a pin evokes a yelp. Of course, that’s not ever the kind of emotion that you want to elicit with your brand name.

This first interaction with the brand often resulted in some confusion. We needed a name that was more literal, especially since we're a B2B business. This is why we landed on Identity Digital.

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...