Then think about all the unbranded search terms where Nike could get people to consider its brand... terms like golf shoes, golf gifts, golf clubs, footballs, football cleats, off-road running shoes, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 ...

The consumer’s perception of a brand or product. A successful Brand Image for a customer or client, is one which is naturally or instantly recalled when asked for. The term brand image, grew in ...