Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

In a long interview with former President Joe Biden’s son Hunter, reporter Andrew Callaghan alleges that George Clooney ...

1. Brand Mentions Matter More Than Ever: While Google might not always count an unlinked mention, AI systems care a lot about context. A strong volume of high-quality brand mentions across the web, ...

From Prometheus to Grok, Big Tech has an obsession with giving its products, features, and facilities niche names. When Mark ...

There are at least two other teams with similar or nearly identical names. The NWSL club said it collaborated with Colorado ...

There are a couple of reasons why changing team names back probably won’t happen: It would damage brand equity and signal ...

Water wildly successful. Now some of its former creative team launched a new agency called Mutiny to help other nonprofits.

Our prestigious awards celebrate the world's best branding, and are now in their 12th consecutive year. For 2025, we've ...

It was branding day, one of Meghan’s least-favorite parts of the whole farm year, and she was feeling short-tempered and stand-offish. She wore a down vest over her sweatshirt and a loose-knit ...