An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

Chaotic. It’s the label that’s hard for Gen Z to shake off. Sure, looking from the outside in, they’re known for switching ...

This week we've seen the likes of Adobe evolve its brand incrementally, and recently it was Amazon that caused a stir by ...

The challenge is to move branding from a tactical afterthought in disruptive innovation to become a central part of the strategy team finding and implementing the disruption. Beyond having the ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ...

We catch up with Jane Smith at The Drum Awards for Marketing Americas judging day, hosted by Stagwell in New York and ...

DAMAC's Amira Sajwani and Chelsea FC's Todd Kline speak to Campaign ME about the brand strategy behind the first-of-its-kind ...

The review comes after Jaguar faced widespread criticism late last year over an advertisement and brand revamp that failed to ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation.This new capability enables ...