Bud Light bets on new ad campaign, summer country concerts and cash giveaways to crush the boycott over a trans influencer that has tanked beer sales. What to know 📋 How to talk money 🤑 💸 ...

Bud Light announced on Thursday a new marketing effort branded the "biggest summer campaign ever" which includes giving away $10,000 a week. The campaign comes as Bud Light tries to regain its ...

Bud Light’s parent company Anheuser-Busch InBev is tripling its U.S. marketing spending this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.

The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.

A summer advertising blitz by the embattled Bud Light brand is not exactly winning over the American consumer, with mocking comments and photoshopped edits flooding the brewery’s replies to ...

As it attempts to get back on its feet, Bud Light unveiled new creative depicting a carefree summer. Set to Chic’s “Good Times,” the 60-second “Easy to Summer” ad shows consumers ...

"Crack a cold one: we've got an epic summer ahead. Sock tans included," Bud Light captioned the video. The smiling faces of the Bud Light drinkers in the ad were set to the tune of Chic’s 1979 ...

Anheuser-Busch CEO: Bud Light should be bringing people together 07:52. Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows.