Toy experts say the building blocks CEO Niels Christiansen is putting in place stack up to a smart strategy, but like a just-opened Lego box containing the new 4,784-piece Star Wars Imperial ...

Mattel revealed a new kit for its MEGA Lego style building block set range that lets you build a 3:4 scale model of Microsoft’s Xbox 360 out of blocks. Sold exclusively at Target , the kit will ...