Real-Life Example: Zappos uses PR to share customer success stories and engage through social media, resulting in high customer loyalty and repeat business. 3. Attract And Retain Top Talent ...

Public perception can significantly impact a company's success. With more than two decades in the PR industry, I’ve seen firsthand the importance of effective public relations strategies in ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

It can be daunting to market a business with a limited budget and still stand out from the crowd. NBC reportedly sold a record $1.2 billion in advertising for the Olympics where the cost of a ...

Insider identified 23 rising stars in the PR industry who are helping companies grab the spotlight, shepherding them through hard times, and more.

Public Relations Reaches Blogosphere This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will ...

LOS ANGELES--(BUSINESS WIRE)--Olmstead Williams Communications (OWC), a leading Los Angeles tech public relations firm, today announced it was honored by PRNEWS and the Public Relations Society of ...

TORONTO--(BUSINESS WIRE)--The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2025 annual ACE Awards.The prestigious awards celebrate the industry’s top ...