Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

This will bring you into the new age of social CRM, which is where you need to be to stay competitive. Dan Schleifer is senior director of marketing at SAVO Group, responsible for corporate and ...

The rise of CRM 3.0 reflects a much bigger transformation across the entire marketing landscape and nowhere is that more visible than in commerce marketing.

The idea of a marketing/sales alignment was first brought to public attention in 2009 by the CRM Watchlist Lifetime Achievement award winners, Peppers and Rogers with their paper, " Sales and ...

Enterprise software is rapidly evolving to reflect the growing importance of social software. Nowhere is this change more obvious than in customer relationship management (CRM).

What we mean when we label a CRM “pedigree”, is does the free CRM have a known history in the market? Is it going to integrate well with your other applications, is it free from show-stopping bugs, is ...

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger customer engagement.

The 4th annual Heptagons held at Optimove Connect 2025 recognize outstanding CRM marketing campaigns, teams, and individuals driving Positionless Marketing The Heptagon winners were selected based ...

The takeaway is clear: email remains one of the most important forms of marketing for businesses and brands. But just remember: CRM is not email.