Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

A successful business is based on its capability to maintain the relationships it has with customers and a properly planned CRM system is the key to this process. CRM design is not just about pretty ...

Having a CRM strategy in place brings economic benefits. Along with the appropriate upgrades and improvements, a focus on the customer can boost customer satisfaction by up to 30% and employee ...

CRM has to fit. It has to help the business anticipate needs and market demands. And it must deliver value. Otherwise, it’s ...

Any CRM strategy that doesn’t emphasize testing and learning isn’t worth a dime, so always opt for platforms which encourage flexibility. Visibility into what your customer is seeing and experiencing, ...

• Automatic Scaling: Cloud platforms can automatically handle increases in user demand. For example, during tax filing season ...

Attendees of automotive expositions around the world are familiar with the “concept car” — a vehicle designed to… ...

A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who ...

That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations ...

What is the goal of our CRM initiative? Is it to increase donation revenue, increase average order size for branded merchandise, decrease ballot access acquisition costs, improve voter retention, or ...

Sage Customer Relationship Management Solutions, part of the Sage Group plc, has unveiled its global CRM strategy in an effort to guide development of its CRM product line which includes Act! by Sage, ...