A new survey from Wurl offers viewers some insight into the future of advertising on their connected TV devices. The world of ...

If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of ...

The introduction of Complete TV is a bid to give the company a more significant role in the way connected TV (CTV) ads are ...

Other key findings from the study include: A desire to do more with shoppable TV: While the majority of CTV viewers say they ...

In just a few years, India’s CTV users have surged from 18 million to 45 million, and the numbers are set to grow further. As ...