Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

Developed in collaboration with Ipsos, the Playbook blends platform analytics with third-party validation to present an ...

JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a data-rich guide fo-cused on the streaming ...

per cent of marketers citing generative ai as a priority demonstrates trying to stay ahead, before ai eventually takes our ...

The Trade Desk, Inc. TTD, one of the well-known names in the programmatic ad space, is betting big on the retail media space ...

Gen Z doesn’t like brands shouting at them; they want subtle, relevant messages. That’s why CTV is a great option, say ...

“On TV & Video ” is a column exploring opportunities and challenges in advanced TV and video. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide running campaigns ...

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in connected TV advertising. Becoming a champion of CTV will help you ...

Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are resistant to change—can usually assume that their niche ...

CTV-7 has been on channel 7 since July 31. In addition, she said, in the Kennebec County channel lineup, education channel 1302 returned to channel 11, and government access channel 1303 is again ...

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.