With Spaceback, Rollo was able to bring existing creative into a TV-ready format, eliminating the need for new production ...

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in connected TV advertising. Becoming a champion of CTV will help you ...

CTV isn’t just an alternative to TV – it brings new potential. Given CTV’s digital nature, advertisers can allocate budgets based on real-time measurement data.Demand-side platforms (DSPs), such as ...

per cent of marketers citing generative ai as a priority demonstrates trying to stay ahead, before ai eventually takes our ...

The Trade Desk, Inc. TTD, one of the well-known names in the programmatic ad space, is betting big on the retail media space ...

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory When you purchase through links on our site, we may ...

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.

CTV is projected to be the fastest-growing channel for ad spend in 2024, with international advertising giant Dentsu forecasting nearly 31% global spending growth in the category year-over-year.

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Rupinder Downie, content solutions leader at Channel 4, joined the CTV Festival with Joe Churchill, digital commissioning editor at the pioneering public-service broadcaster, to discuss successful ...