CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...

According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of ...

Other key findings from the study include: A desire to do more with shoppable TV: While the majority of CTV viewers say they ...

In just a few years, India’s CTV users have surged from 18 million to 45 million, and the numbers are set to grow further. As ...