After spending nine months stranded on the International Space Station, two NASA astronauts finally returned to Earth. Heather Wright on their space odyssey.

Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

A new survey from Wurl offers viewers some insight into the future of advertising on their connected TV devices. The world of ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

CTV revenue more than doubled in 2024 and in Q4 reached 20% of total revenue. Mobile app increased 16% and represented 20% of total revenue. Emerging revenue streams doubled in 2024.

In launching the efforts, the two companies noted Incrmntal measures performance on CTV by analyzing shifts in spend and marketing activities over time compared to aggregated funnel metrics provided ...

Management highlighted continued success in high-growth areas like connected TV (CTV), mobile app, and emerging revenue streams while managing margins effectively. Here are the three most ...