Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing ...

SMS is a rewarding marketing channel because open rates are high (a whopping 98%, compared with email's 26.8%) and high open rates equal high engagement rates. Through SMS, your audience can connect ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

Likewise, other “traditional” channels continued to command a large share of the marketing mix budget through 2019. On site meetings & events, samples and DTC featured heavily, accounting for ...

Marketing and sales teams can build stronger relationships by focusing on real conversations and one-on-one digital experiences that drive more meaningful connections. This acquisition positions ...