The memes are true -- you can't call it Champagne unless it comes from the Champagne region of France -- you can put several different expressions on the bottle that indicate a sparkling wine has ...

But for years now, Josh has quietly been going viral offline—at art openings, parent-teacher nights, and your friend’s friend’s dinner party. It’s the biggest US wine brand that costs more ...

Snarky memes about a wine brand simply named Josh have been going around on X, and people can’t get enough. The winemaker itself isn’t complaining about its enamored “loyal fan base,” either.

Josh. Wine. Josh Wine, to be clear, is not the name of an Eastern Kentucky University quarterback from the early 2000s. It's also not a comedian's stage name from the '50s. It is an actual brand.