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Cheerios gave away 1.5 billion wildflower seeds to aid ailing bee populations this month, the brand said, depleting its supply and smashing its goal of 100 million donated seeds.
The cereal brand pledged to send out 100 million wildflower seeds in partnership with Veseys Seeds as part of a campaign called #BringBacktheBees, inspired by Honey Nut Cheerios' bee mascot, Buzz ...
Cheerios instead gave away 1.5 billion seeds, depleting its entire stockpile. SEE ALSO: This pollinating bee drone shows the power of these endangered creatures ...
Cheerios gave away billions of wildflower seeds without considering where they would be planted. ... General Mills also has plans for a 3,300 acre bee habitat.
A pledge by Honey Nut Cheerios manufacturer General Mills Inc. to give away 100 million wildflower seeds to address the problem of declining bee populations in North America was so well received ...
Have you been wondering why Buzz, the iconic Cheerios bee, ... Cheerios says on the site by 2020, they will have about 3,300 acres of wildflowers on their oat farms to provide habitats for bees.
In a stark reminder that the world’s population of bees is plummeting, Cheerios pulled its mascot Buzz the Bee off the box of Honey Nut Cheerios. Bees play a critical role by pollinating 35% of ...
Last spring, Honey Nut Cheerios announced that by the end of 2020, farms that grow oats for Cheerios will house approximately 3,300 total acres of dedicated pollinator habitat on 60,000 acres of land.
The maker of Cheerios is facing some controversy over its "Bring Back the Bees" campaign. To help declining bee populations, General Mills recently gave out 1.5 billion wildflower seeds meant to ...
The rusty patched bumble bee was added to America’s endangered species list on Tuesday after weeks of delay caused by the Trump administration. And Buzz, the bee mascot for Honey Nut Cheerios ...