Cheerios gave away 1.5 billion wildflower seeds to aid ailing bee populations this month, the brand said, depleting its supply and smashing its goal of 100 million donated seeds.

In a stark reminder that the world’s population of bees is plummeting, Cheerios pulled its mascot Buzz the Bee off the box of Honey Nut Cheerios. CNN values your feedback 1.

To help Buzz and his winged friends, Cheerios has come up with a positively bee-utiful plan. The brand has pledged to give away 100 million wildflower seeds to help save the dwindling bee ...

As part of its "Bring Back the Bees" campaign, General Mills has offered free seed packets — from P.E.I.'s Veseys Seeds — on millions of boxes of Honey Nut Cheerios, with the intention of ...

Cheerios cereal brand is under fire for sending out billions of potentially disease-spreading seeds in an attempt to help save bees from extinction. The brand recently announced that it would mail ...

In Canada, Honey Nut Cheerios, which relies on the bee population for obvious reasons, wants to do something about that. They’ve made the above video to raise awareness of this issue.

Cheerios Gives Away 1.5 Billion Wildflower Seeds in 'Save the Bees' Promotion In March 2017, General Mills Inc. handed out more than a billion wildflower seeds in a promotion aimed at fighting the ...

Cheerios had its heart in the right place. It wanted to help save America’s imperiled bee populations because, after all, the animated “pitchman” for its Honey Nut variety is a honeybee. But ...