Micro dramas' (90-second episodes, cheesy plots, lots of romance) are catching on worldwide. Will they upend the entertainment industry?

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, ...

More recently, Chinese creators have come to dominate ... watchers iMedia Research have estimates that the vertical short drama market will be worth more than $13.8 billion (RMB100 billion ...

The overall market for ultrashort dramas in China reached 50.4 billion yuan ($6.9 billion) in 2024, eclipsing the 42.5 ...

Chinese superstar Yao Chen is steering her ... in the same time and place," Yao says about the upcoming premium short drama. ...