Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the ...

A general view of an Elf on the Shelf doll as seen in Hawthorne, NJ on December 25, 2022. Christopher Sadowski Pitts said they sold all 5,000 units that year, but it wasn’t easy.