Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story.

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...