Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be," says director of marketing Aub Driver.

Suddenly, the type appears as the cola company’s script logo. advertisement. Fast Company. Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way. Story by Hunter Schwarz ...