The passages are printed in black, and references to either “Coke” or “Coca-Cola” in passages from King’s The Shining, J. G. Ballard’s Extreme Metaphors, and V. S. Naipaul’s A House for Mr. Biswas are ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Couple the famous texts with one of the best logos of all time ... the famous bright red Coca-Cola wordmark. And so it should be – since so few brands could legitimately pull this one off ...

The iconic Bata Tennis, which has been around since 1936, is given a cool makeover. It carries the Coca-Cola logo on red canvas, covering the entire upper portion of the shoes.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...