However, color psychology also teaches us that certain shades risk evoking sad feelings more than others. "Colors can sap our energy just as much as they can lift it," Karen says.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Color psychology, another tool in the toolbox, connects mood, behavior, and emotions with color. It’s no surprise that the colors we surround ourselves with have the potential to affect our ...