Logos are the one thing that many people overlook at first glance but can quickly identify upon closer inspection. Businesses large and small spend countless hours, dollars, and other resources on ...

In under 5 minutes, Bierut breaks down the different types of logos used among companies. There’s the easiest and most familiar kind: the wordmark; then there’s the pictorial logo, ...

Type foundries XYZ and Plau expanded the iconic Kellogg's logo into a custom, working typeface. Here's how.