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YouTube launched its new gaming platform, called "Playables," earlier this week, making over 75 games free to play. Some users in select markets could access Playables — which offers games on ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

YouTube adds Playables, ... YouTube gets into gaming with Playables - 75+ games you can try right now. ... We’ve definitely seen Bazooka Boy and Mob Control as advertisements in other games.

YouTube’s Head of Gaming Outlines Exclusive Creator Deals, Strategy Under New CEO. The video giant said it hit more than 120 billion hours of watch time for gaming-related content on the ...