So flexible and full of ideas for helping brands tell their stories Artist collaborations can be great for brand image, making brands seem more fun, cool, curatorial, and creative.

Running Clothing Is so F-cking Cool Right Now. These 7 Brands Are Leading the Pack The current running boom is producing some of the most stylish running gear ever.

The Lume brand was, at first glance, less cool than Harry's by high-minded coastal design standards. Where Harry's was sleek, minimalist, and suggestive, Lume was bright, bold, and in-your-face ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...