Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.

Coors Light Pursues The Forbidden -- And ... (which was renamed from the too-yuppie-retro sounding Silver Bullet ... And some 30 minutes into watching the Coors digital logo go around, ...

Coors Light unveils 2025 Super Bowl ad. Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be.. In the commercial ...

The new limited-time "Mondays" packaging for Coors Light 12-packs featured in the 2025 Super Bowl ad is now available at retailers nationwide.