Having a dedicated team, a clear plan and a well-executed strategy can make the difference between weathering the storm and ...

Training PR teams to critically review AI-generated drafts, personalize tone and account for cultural context helps ensure messages still resonate. This is where leadership matters. Drawing from ...

Master the art of strategic communication with an MBA in Public ... gain an understanding of the components and drivers of corporate reputation and potential risks. With an MBA in Public Relations, ...

Master all elements of a professional public relations campaign ... including how corporate culture can influence a company’s reputation and how internal communications can serve as a tool. Will also ...

These skills are in demand for roles in media relations, corporate communication, public affairs and beyond, making this program an excellent investment in your career. You’ll also gain insights into ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...