there is little doubt that many organizations that have been on the receiving end of bad public relations (PR) would disagree. Rightly so, since negative press, aka, PR nightmares can hit business ...

As awful as these data breaches are for those impacted, they’re also a public relations nightmare for companies ... which makes the largest corporate data breaches in history a giant warning ...

Vivo Energy's PR missteps in discrediting Shell V-Power fuel test backfired, sparking public outrage and eroding consumer trust.