Students will gain an understanding of the components and drivers of corporate reputation and potential risks. With an MBA in Public Relations, you’ll be entering an occupation projected to grow by 6% ...

Training PR teams to critically review AI-generated drafts, personalize tone and account for cultural context helps ensure messages still resonate. This is where leadership matters. Drawing from ...

Master all elements of a professional public relations campaign ... An examination of the role of personal reputation in an overall organization, including how corporate culture can influence a ...

The importance of a brand’s digital reputation cannot ... invaluable tools in shaping public perception. Solid search engine optimization and digital public relations strategies enable companies ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Bastion has acquired Daymark – a corporate advisory firm – to enhance its corporate affairs and reputation strategy ...

To assess key industry trends and opportunities, the International Public Relations Network (IPRN ... Emerging priorities: Corporate reputation (22%) and ESG communication (21%) are gaining ...

Merco Brings Its Corporate Reputation ... journalists and academics. Digital presence and public perception are also assessed, and each company’s reputation is verified using trusted indicators ...