Digital PR is based on the same principles as traditional PR, yet it’s focused on spreading word online and measured by search engine performance.

According to the company, the partnership is aimed at building media relations, managing corporate reputation, and supporting ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

By Sameer S. Somal, CFA “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt ...

How reputation can affect your corporate growth and public perception - Academia - The Jakarta Post A great brand may take 20 years to build but minutes to destroy. TheJakartaPost ...

According to public relations experts such as Stephen Waddington, Chief Engagement Officer at Ketchum, corporate reputation on human rights issues is important for tech giants.

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. PR firms claim better media mentions improve brand sentiment, while SEOs argue ...

ATLANTA--(BUSINESS WIRE)--William Mills Agency, the nation’s largest independent public relations and marketing firm specializing in financial technology, has been selected by cloud-native ...

Merco’s ranking in the U.S. will be built on a five-phase, multi-stakeholder methodology that combines expert insight, public opinion, and 200 objective data points, being the only reputation ...