Prideful of their tradition, it’s unclear if any SEC program would swap their midfield logo for a corporate sponsorship — a risky endeavor but also one with a lucrative end.

Amid the DEI backlash, Cincinnati Pride has 54 sponsors this year, fewer than last year's 68. Many of Cincinnati's largest companies continued to sponsor Pride this year, with some notable exceptions.

Sponsors will also nab the “naming rights for key areas or elements;” logo placement on event signage; branded baskets, snacks, beverages, and souvenirs; and acknowledgment in event ...