Advertising and marketing, all in all, is experimentation. That being said, don’t consider these target market definitions as the law but structures for you to start your campaigning off of.

An understanding of colour modes is vital to ensure that your printed materials come out meeting expectations, and will be effective in attracting attention to your brand. With supersized branding ...

• Creative: The artwork, concept and design of an ad. While good creative is often the most frequently forgotten ingredient, without it, your campaign is only two-thirds baked.

A group of students from the School of Design and Creative Arts are celebrating after recently receiving awards and prizes in ...

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and asset type. Instead, brands should consider taking a single production or concept and ...

In the past, creative people went into advertising because they wanted to design and paint on big canvases — TV screens and billboards. They literally had outsized portfolio carriers, larger ...

The marketing category of Fast Company’s Innovation by Design Awards honors the most creative ads in print, digital, and other media. This year’s winner, Squarespace Collection: Rick Rubin, is ...

See more from Fast Company’s 2021 Innovation by Design Awards. Our new book, Fast Company Innovation by Design: Creative Ideas That Transform the Way We Live and Work (Abrams, 2021), is on sale now.

Unlock AI’s potential in paid media creative A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.

Improved collaboration is another focus of the Ads Creative Studio, with multiple users/teams able to work together on the same project: Your team can collaborate on template creation, design ...

Austin-based Creative.ai is putting advances in generative artificial intelligence to use for mobile game publishers to help them create video advertisements.Generative AI has taken the internet b ...