Advertising for diverse populations should not only help you learn and connect with new audiences, but should also help you create connections across borders. Consider the medium and experiment.

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

An understanding of colour modes is vital to ensure that your printed materials come out meeting expectations, and will be effective in attracting attention to your brand. With supersized branding ...

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and ...

Shared by Stacey Abrams, Ilhan Omar, and Chris Hayes, the ad “What’s Possible” used inspiring messaging to appeal to underrepresented voters. Political ads typically aren’t very inspiring ...

The marketing category of Fast Company’s Innovation by Design Awards honors the most creative ads in print, digital, and other media. This year’s winner, Squarespace Collection: Rick Rubin, is ...

Austin-based Creative.ai is putting advances in generative artificial intelligence to use for mobile game publishers to help them create video advertisements. Generative AI has taken the internet ...

Google today announced “Ads Creative Studio” as a “unified home for creative tools” that span across video, display, and audio advertising. The goal is to simplify the ad creation process ...

A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.

Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels.

In the past, creative people went into advertising because they wanted to design and paint on big canvases — TV screens and billboards.

As part of The Drum’s B2B Focus Week, Kantar’s creative experts take a look at creative trends and effectiveness in this exciting category.