While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project ...

H-E-B and roster agencies recognized for groundbreaking advertising campaigns in a... MySA Logo Hearst Newspapers ... “Our internal team of 70 partners is highly creative as well as smart ...

BlueScope has appointed Clemenger BBDO as the new strategic and creative agency for Colorbond following a competitive pitch ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

After the first majors of the year, we check in on our leaderboard to see the award-winning work currently topping the tables ...

Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

Creative Zone champions a future-ready approach where founders integrate AI and digital tools into their business models from ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Time is running out to nominate your marketing team or standout colleague for the African Marketing Confederation (AMC) ...

By Taiwo Kola-Ogunlade. Artificial intelligence (AI) is revolutionising industries, including digital marketing by enabling marketers to create targeted, engaging, and effective campaigns.

As an industry, if we don’t solve for creative IDs across both channels, viewer experiences suffer, as does the effectiveness of ad campaigns and the impact it has on driving outcomes. Due to the ...