The executive summary is the most important part of any sales proposal. Here's how to make sure that it gets read. Here's how to make sure that it gets read.

Familiarize yourself with the essential elements of a proposal, including the project summary, budget, payment schedule, provisions, contact information and delivery time. 2. Shape Your Vision ...

The tragedy is that the executive summary could be the single most important element of a proposal. Done well, a client could read the executive summary and understand your entire proposal.

Polishing the executive summary wastes valuable proposal cycles better spent articulating strengths and mapping these discriminators to the evaluation factors and RFP requirements.