A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results.. By ...

New studies show Google's AI Overviews are cutting click-through rates, ... found that the presence of an AI Overview in search results correlated to a 34.5% lower average click-through rate (CTR) ...

A/B testing is a powerful tool for optimizing SEO strategies, and this article brings you real-world examples and results.

With this in mind, I’ve outlined key tactics to help improve this critical metric. 1. Identify pages that need CTR optimization. The best benchmark for click-through rate performance is your own ...

This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is the percentage of people who click your link when it appears on the Search Engine Results Page (SERP).

Ahrefs: A 34.5% drop in position 1 CTR when AI Overviews were present, based on an analysis of 300,000 keywords.; Amsive: An average 15.49% CTR drop, with much larger losses in specific cases (e.g ...