With this in mind, I’ve outlined key tactics to help improve this critical metric. 1. Identify pages that need CTR optimization. The best benchmark for click-through rate performance is your own ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results.. By ...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting ...

This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is the percentage of people who click your link when it appears on the Search Engine Results Page (SERP).

Ahrefs: A 34.5% drop in position 1 CTR when AI Overviews were present, based on an analysis of 300,000 keywords.; Amsive: An average 15.49% CTR drop, with much larger losses in specific cases (e.g ...

New studies show Google's AI Overviews are cutting click-through rates, ... found that the presence of an AI Overview in search results correlated to a 34.5% lower average click-through rate (CTR) ...

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through ...

In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to ...

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin ...