Customer obsession doesn’t mean saying "yes" to every individual request. This early-stage approach is unsustainable, at best ...

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in ...

Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, ...

Step 2: Create a service blueprint to identify the future state of your customer-centric organization If the experience map is the current state, the service blueprint is the future state that ...

Bank professionals largely agree that the customer experience shapes the way work is performed within their organization.

In our sales effectiveness focus month, Victoria Cavicchi shares her opinion on how implementing customer-centric sales strategies can help pharma to overcome physician access challenges.

Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

From precision planting and smart irrigation to pre- and post-harvesting machinery, the goal is to provide farmers with the ...

This customer-centric mindset has helped us build partnerships that stand the test of time and drive measurable outcomes, from improved compliance to faster financial closes. As transformative ...

TS Anil, Monzo’s CEO, discusses the company’s innovative approach to customer-centric banking, the strategic decisions that fueled its growth, and insights into the future of digital finance.

Africa Banking Corporation (ABC Bank) was named the Most Customer-Centric Bank in Kenya during the 2025 Think Business Banking Awards.