Simplifying the B2B buyer journey isn’t a process that has to be completed just once. It’s ongoing and dynamic. The initial decisions are based on data collected by the numerous departments.

I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

For example, today the B2B customer journey is no longer linear. It is a messy back-and-forth exploration where prospects jump between various steps in the buying process and take their own path ...

The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time spent defining one customer persona excessive. Editorial Channels ...

The customer journey isn't linear; it has changed quite dramatically in recent years. ... the B2B buyer journey has been turned on its head, making this a critical time to update companies' ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

There was always something predictable, rational and comfortable about B2B marketing. Well, forget all of it (or at least some of it) because how buying decisions are now made is radically ...

B2C is generally believed to be more led by emotions, while B2B decisions are perceived to be made on hard facts, ... The length of the customer journey up until purchase, ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.