The market will reach USD 45 billion in 2025 and expand to USD 130 billion by 2035, reflecting a CAGR of 14.0% during the ...

Generative AI’s use for knowledge management (KM) is growing in customer experience programmes, suggesting a new vocation for KM. We find out how Continue Reading ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...