Life cycle management is a practice that can make or break your ability to upsell, cross-sell, and otherwise grow an existing customer relationship, and it helps companies cultivate brand loyalty by ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle.From being used as a mere Rolodex of customer information, they have transformed into ...

Essentially, this means it's time to bury the marketing funnel and introduce a new model--the customer life cycle, which provides a better fit with modern marketing.

Gartner, Voice of the Customer for Contract Lifecycle Management, Peer Contributors, 14 March 2025, Gartner®, Magic Quadrant for Contract Life Cycle Management, October 2024, and Peer Insights ...

Sirion Recognized as a Customers’ Choice in 2025 Gartner® Voice of the Customer for Contract Life Cycle Management Report for Third Consecutive Year Sirion is the only CLM vendor to be ...

¹ Based on 102 reviews in the Full Lifecycle API Management market on Gartner Peer Insights as of Feb. 2023 ² Gartner, Voice of the Customer for Full Life Cycle API Management, Peer Contributors ...

That’s why companies so often turn to integrated customer relationship management (CRM) ... and analyzing data from points of contact with customers throughout the “customer life cycle.” ...

Integrating new ERP software with their Customer Relationship Management (CRM) system provides a number of time-saving and data-related benefits. Topics IT Operations ...